Select a BRAND from a product or service (e.g., Tide, Coca Cola, Uber) that has some importance or significant VALUE in your life.
-What is the BRAND name of the product or service that has importance or significant value to you?
-How/why did it become significant to you?
-Explain how the marketing views of that brand are different than other similar brands of product/service?
-In what ways does your selected brand create value for its customers?
-How do customers respond to the attention?
-How does creating value for customers end up creating value for the brand?
Be specific.
-Describe how your experience(s) with the brand compare to the promises made about the brand’s performance.
