section A- executive summary, problem issue, analysis, reccomendations
section B- who is bass pro shops target market? do you believe they successful in reaching tis target ?
How does Bass Pro Shops reach its target market? What kind of a shopping experience does the company provide?
What’s special about Bass Pro Shops? Who is its biggest competitor today? Provide a comparison of at least three similarities and three differences between Bass Pro Shops and its biggest competitor.
Was it a wise move for Bass Pro Shops to purchase Cabela’s? Does the merger support or take away from Bass Pro Shops’ marketing strategy? Why or why not?
have two academic or business references are required
case study should be submitted as MS word or PDF file
