How do ethical and legal constraints affect marketing in healthcare more than in other industries?
Why is it difficult to directly apply the marketing approaches used in other industries to healthcare?
What is the distinction between goods and services, and what are the implications of these differences for healthcare?
What characteristics of healthcare make the four Ps of marketing difficult to apply directly to the healthcare organization?
How has the healthcare industry progressed from an emphasis on sales to an emphasis on developing long-term customer relationships?
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