Compose a 750-1050 word, APA formatted, paper on the application of a SWOT analysis on the company of your choice. Include the following elements in your work:
The rationale for the company chosen
The findings of the most recent MarketLine report, including an analysis of the company’s SWOT
A discussion on how the SWOT analysis may have played a role in the company converting strengths into a competitive advantage. Are there weaknesses that prevent a competitive advantage from happening? What threats currently exist?
Suggestions as to how the company could create a competitive advantage that they do not currently have.
