Review the various brands owned by The Coca-Cola Company and PepsiCo via the “brands” sections of their respective websites. These companies face a variety of choices when adding to their overall product mix and these choices are further complicated within each brand. Answer the following two questions:
1. From a managerial standpoint, what information is most useful when making brand development decisions (line extensions, brand extensions, new brands, etc.)
2. What risks are involved in the process?
