According to projections by car-buying advice site Edmunds, about 1 in 2 vehicles sold in 2019 will be SUVs or crossovers. In a publicly issued statement, Ford said it won’t invest in new generations of sedans for the North American market, eventually reducing its car lineup to the Mustang and the all-new Focus Active crossover. Research the major players in the North American vehicle market and discuss their market segmentation strategies (avoid Tesla). How do these segmentation strategies change when applying a global context?
What positive and negative elements of segmentation and targeting should marketers be aware of and why?
