Imagine you have joined a start-up that is looking at leveraging SEO to build their online brand presence. They have asked you to present a case study based on a small company that uses SEO to build their online presence.
Select a small (not a national brand or company) website.
Create a 10- to 12-slide Microsoft PowerPoint presentation with speaker notes in which you:
Discuss the SEO audit
Analyze on-site and off-site optimization of the website
Evaluate the links found throughout the site
List at least 10 keywords that the site is using for optimization
Provide at least 3 suggestions to improve SEO rankings