The COVID-19 pandemic has really jump-started or emerged a lot of companies to build more effective digital marketing plans and strategies to compete for customer attention and business. Leveraging the material provided this week, pick an industry between tourism, retail, restaurants or education.
1. What do you think are three key important factors that digital marketers need to consider when marketing to consumers post-pandemic?
2. What did the pandemic cause digital marketers to focus on when communicating to customers? Provide with rationale and justification based on reliable sources.
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