Please don’t copy past anything from the internet, and citation should be right or any website like
course hero or Wikipedia that a red flag all work must be original!!! Write
your own thoughts not the internet or someone else thoughts!!
Trott, P. (2017). Innovation management and new product development (6th ed). Harlow, England: Pearson. ISBN: 978-1-292-13342-3
* Crawford, M. C., & Di Benedetto, A. C. (2015). New products management (11th ed.). Boston: McGraw- Hill. ISBN: 978-0-07-802904-2
* Cooper; Winning at New Products: Creating Value Through Innovation; 4th ed., 2011; Basic Books; ISBN 9780465025787
*American Psychological Association. (2020). Publication Manual of the American Psychological Association (7th edition). Washington DC: American Psychological Associatio
1. What are the differences between innovation and invention? What different types of innovations do you know? Please give 3-5 examples.
2. Explain how the success of companies like Apple and Google is due partly to the state.
3. What role should marketing play in the early stages of product innovation?
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