Instructions
Please don’t copy past anything from the internet, and citation should be right or any website like
course hero or Wikipedia that a red flag all work must be original!!! Write
your own thoughts not the internet or someone else thoughts!!
Textbook:
REQUIRED TEXT:
Trott, P. (2017). Innovation management and new product development (6th ed). Harlow, England: Pearson. ISBN: 978-1-292-13342-3
REFERENCES:
OTHER MATERIALS:
* Crawford, M. C., & Di Benedetto, A. C. (2015). New products management (11th ed.). Boston: McGraw- Hill. ISBN: 978-0-07-802904-2
* Cooper; Winning at New Products: Creating Value Through Innovation; 4th ed., 2011; Basic Books; ISBN 9780465025787
*American Psychological Association. (2020). Publication Manual of the American Psychological Association (7th edition). Washington DC: American Psychological Associatio
1. What are the differences between innovation and invention? What different types of innovations do you know? Please give 3-5 examples.
2. Explain how the success of companies like Apple and Google is due partly to the state.
3. What role should marketing play in the early stages of product innovation?
