1.Using appropriate framework(s) critically evaluate the most important issues in Manchester United’s external macro and micro (industry) environments that have shaped the company’s development?
2. Using the appropriate framework(s) critically evaluate the internal environment (resources, capabilities, organisational culture, etc.) of Manchester United in order to identify its competitive advantages and disadvantages. Are Manchester United’s competitive advantages sustainable?
3.Using appropriate model(s) identify and critically evaluate the strategic choices followed by Manchester United during the period of this case study in terms of its competitive strategies, and the governance (implementation) modes. Based upon your evaluation, what recommendations would you provide to the company?
4.Apply theories and models from the lecture ppt
5.Theoretical and model analysis to be combined with actual examples from Manchester United.
6 critically assess the development of strategic thinking
7.understand that strategy formulation ideally encompasses the entire organisation
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