(1) Define and explain the terms “macroenvironment” and “competitive environment.” (2) What are the most important forces in the macroenvironment facing companies/organizations/agencies today? (3) What are the most important differences between the macroenvironment and the competitive environment? (4) Do you believe there are any differences in the impact of the macroenvironment on governmental agencies (including non-profits) as compared to for-profit companies?
