Find an article discussing an example of an organization involved in international marketing. (It could deal with one of the marketing strategy variables, i.e. 4Ps, or one of the other topics e.g. marketing research).
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a)Discuss the issues, problems and opportunities facing marketers in the international marketplace. (Do not just “cut and paste” material.)
b)How does the article you chose relate to these?
c)Would you recommend standardization or localization in international marketing (explain your answer, including the factors you would consider in this decision). Is your article an example of either of these? (include a link to the article).
