Describe in detail the difference between a brand and a product, focusing on the key components that make a product. Write a multi-paragraph response.
What are key components of branding a product, and why is branding important to both consumers and firms? Write a multi-paragraph response.
In defining a product, identify at least three out of the five levels of meaning, and examine the attributes to focus on when you brand each type of product. Write a multi-paragraph response.
Define what actually makes a product a “product,” and how it differs from a brand. Write a multi-paragraph response.
