One could argue that managing operations’ activities globally can be quite challenging. It is essential for businesses to understand the issues and challenges in managing these activities.
You are required to conduct research into how Amazon manages its operations globally. Using the relevant academic literature, module materials and wider reading write an academic essay to discuss:
What are the key issues and challenges in conducting the global operations management for Amazon? How well has Amazon mitigated the challenges facing the organisation?
You should explain your arguments using appropriate academic theories, ideas and/or statements together with information from the research that you have gathered.
4. Assessment Criteria
Learning Outcomes
Analyse key operational performance criteria for each area of operation activities and pinpoint the critical issues for international operation for performance improvement.
Critically evaluate the crucial components of international operation’s strategic vision and the factors that influence the decision required by the Operation manager
Evaluate customer value in a service/manufactured product and discuss how international operations can increase customer value and contribute to the competitive advantage of the firm.
Identify the tools and techniques that operation managers use to support the four main strategies of quality, cost minimization, customer responsiveness and innovation.
Apply operation management frameworks for designing, diagnosing and improving operation both in domestic and international context.
Knowledge & Understanding
Complete subject knowledge and understanding, critically evaluating all theoretical perspectives to create a new and original perspective. Excellent and wide-ranging subject knowledge and understanding, critically evaluating most theoretical perspectives, to create an alternative perspective.
Criticality
Complete and insightful theoretical interpretation and evaluation, synthesising original ideas. Excellent and comprehensive theoretical interpretation and evaluation, trying to synthesise original ideas.
Reading and Research
All necessary subject material cited flawlessly, with complete, critical use of material from other disciplines.
Writing Style
Lively and articulate writing style with very strong control of arguments and no language errors. Flawless and precise writing style.
