Resit Research Proposal:
Address marker comments from the initial research proposal submitted as part of a re-submission.
Highlight all changes made in comparison to the initial research proposal in BLUE in the re-submission document.
Comments to be addressed –
Introduction (30% weight): topic ok; good motivation; ‘background’ is part of the introduction (integrate); this would also already need to cover theoretical/conceptual argument. Definitional discussion sustainability good, but part of the lit rev. Nothing on ‘green brand strategy’ here. Aims are too vague/too high level, no clear RQs.
Literature review (30%): Too early into model; needs to establish a grounding theory first, provide literature overview (e.g. table). DV weird; is it the success of the branding strategy? It looks more like components of a sustainable branding strategy, i.e. the IVs in a model. IV also weird (is there a ‘relationship’ missing in the subtitle)? I think you have your model back-to-front. Constructs muddled, e.g what is a construct named ‘consumers and fashion brands’? Thus, your hyps don’t make sense. They also need direction. Your framework is completely implausible as a nomological model. literature gap too late and not convincing.
Methodology (30%): quant analysis design not aligned with model (well, no analysis can actually ‘model’ what you suggest). Quant with 20 surveys? Analysis design insufficient (you need causal models, e.g. regression). All a bit weak.
Logical structure, organisation, presentation, and sources/referencing (10%): Minor inconsistencies in bibliography; low level sources not well aligned with topic.
