Chapter 11 – Global Human Resource Management
Part 1. Identify and discuss at least 2 common challenges facing an expatriate working in a different country. Be sure to indicate which country and explain why you consider these to be challenges faced. Support your responses with information from credible sources
Part 2: (a) What abilities/attributes make an employee/candidate more likely to succeed in an overseas assignment as an expatriate? (b) How might a person acquire these abilities or be better prepared for his/her overseas assignment?
Reminder: Your response to Chapter 11 must be at least 138-word minimum, replying to all the above questions to earn full credit for this portion of the initial discussion question.
Chapter 12 – Global Marketing
International Businesses face a variety of challenges when marketing their product/services in another country outside their home country. To overcome these differences and challenges, the international company has to adapt its marketing strategy accordingly in the host country (4 Ps of international marketing). See eText.
Part 1: (a) Identify/describe an international company of your choice and the country that they competed in, outside their home country. (b): Discuss (with examples) how the company adjusted its business/marketing strategy in that host country. Your discussion should cover at least 2 of the 4 Ps of global marketing (1) Product design (2) Pricing strategy (3) Promotion strategy (4) Placement or Distribution channels.
Part 2: Evaluate if the company has been successful in responding to the differences/challenges faced and the reason for your assessment. You should explain why the change was necessary for the company. Make sure you support your evaluation with support from credible sources. Reminder to give credit to original authors for their views/comments.
Reminder: Your response to Chapter 12 must be at least 138-word minimum, replying to all the above questions to earn full credit for this portion of the initial discussion question.
