After reading the experiment on donation and power, you will need to share your understanding and thoughts about the method used and the results.
NGO Non-profit organization that operates independently of any government, typically one whose purpose is to address a social or political issue.
Your Task
Answer the following based on the findings of the experiment
How does power affect the choice of donation (long-lasting donation choice vs. short-term donation choice)?
How does power affect the amount of donation for different donation choices (long-lasting donation choice vs. short-term donation choice)?
Reflect on your understanding and answer the following case: An NGO that provides homeless people with canned food is trying to work on the new campaign to fundraise its efforts.
Based on the donation and power experiment and its results, assess and expand on the following questions:
What is your recommendation to the marketing manager of the NGO?
How should the manager use content (language, pictures) to affect the social power of the potential donor?
Following question 2.b., illustrate your answer with examples of statements that can be used to increase/decrease social power in communicating with potential donors.
