As you learned in your readings, focusing on customer experience is a strategy used by many companies to compete in the marketplace. For some companies, the customer experience is a large part of their sales strategy as well. The three companies featured in the videos below are known for their unique corporate strategies. Watch the videos below and make note of what you learn about the service-profit chains within these companies and how their approach is designed to increase sales.
After you have watched the videos, choose one of the three companies. Write a paper, explain how the company you chose strategizes to increase sales by leveraging each link in the Service-Profit Chain. What sales and sevice model(s) do they utlize? Use what you have learned in your course materials, the videos, and any additional research you conduct. Remember to cite your resources using in-text citations and provide a reference list.
