Read the attached case about Netflix. In the essay, include the criteria in the rubric as headings. For example, start with executive summary as a heading, and then industry dynamics, situation analysis… 1. Concisely describe the firm’s issue and why it matters. Is there a mismatch between the external and internal factors (use SWOT, other frameworks)? Is there a disagreement about the strategy? 2. Identify and evaluate multiple strategic options. Use data or special insight to discuss their relative merits. 3. Defend strategy implementation and potential issues. Do your suggestions minimize disadvantages or maximize advantages? How might the competitive landscape change (e.g. tastes, technologies, etc.)?
