The Individual Essay (70%) For the individual assignment, you will continue to work on your chosen firm, but, as the component title suggests, you should address this piece of work individually. You are required to write a concise essay of no more than 2500 words (excluding references, appendices and tables). You might want to make use of the research gathered for and used in the presentation but you need to expand upon this with your own individual research. You are taking the empirical data you presented in your presentation and turning it into an academic essay which engages critically with international business academic literature on internationalisation (such as Dunning’s OLI and the
