The purpose of this thesis is to gain further understanding of how international brands connect to their audience from an attitude point of view. Companies have a way of inserting their Brand in “news” on Digital & Social Media with public policy-oriented communications–assuring them a market of consumers who believe in their products over any of the competitors demonstrating how brands connect to their audience from an attitude point of view. The media aspect would be in the actual choice of media channels which are selected to meet the audience with the right message, at the right time and the right place. (The media algorithm) In this chapter – Review of Related Literature (which entails the reviewed works on the topic of study), you also need to include information about Theoretical Framework. Here i am providing brief information about this chapter. (It is also written in Introduction Chapter, which i am attaching below)Chapter 2 will focus on various literature research works and theories of adverts that support the usage of various language techniques in creating a company’s brand image (Fang). The chapter will be detailed on concepts that are presented by various authors on the topic of study. The chapter will also utilize the latest published and peer-reviewed works that create no biases in the study. The companies will be discussed based on the research that has been conducted on their linguistic strategies.
