1. Provide a brief history of the TWITTER.
2. Who are the key top managers and board members at the company? What are their backgrounds and what skills do they bring to the firm? (You may limit yourself to about five managers and three board members).
3. What is the principal business model of the firm? (How does the firm make most of its profits?)
4. Search for a vision, mission statement, and statement of values for your chosen firm. Note that not all organizations publish these statements, so you may need to make inferences from the available information. Relevant information is often available at the firm’s website (though it may take some searching) or is contained in its annual reports.
External Analysis
Study the external environment of the firm you have selected for this project and how that environment might be affecting that firm’s quest for competitive advantage.
1. Are any changes taking place in the macroenvironment that might have a positive or negative impact on the industry in which your company is based? Identify which among these factors may be the most important in your industry, and what effects these factors will have on your firm’s industry.
2. Apply Porter’s five forces model to your firm’s industry. What does this model tell you about the nature of competition in the industry?
3. Identify any strategic groups that might exist in the industry. How does the intensity of competition differ across the strategic groups you have identified?
4. How dynamic is the industry in which your company is based? Is there evidence that industry structure is reshaping competition or has done so in the recent past?
