Businesses use social media to market products, create/establish a brand, and communicate with employees and customers. Some leaders are comfortable with this form of communication while others are not, some use it create controversy. Clear communication is a critical Leadership tool.
Read the Case, Harry Markham’s Loyalty Dilemma. Harry’s company has asked him to provide Twitter feed responses on the company site on the topic of the strength of pension funds administered by Investment Consulting Associates. The company considers the Twitter feed to be an important communication tool with customers, stakeholders, and employees.
Compose a series of Tweets for Harry using the template provided. Be creative, ethical, legal, and meet the tweet limitation of 280 characters. Review the Twitter Example for ideas.
