Do you think Dollar Shaving Clubs approach will be successful in international markets?

This weeks discussion explores whether the marketing approach used by a company in the U.S. will be successful in the international market.The company launched its business in a dramatic way with a video that went viral and generated 12,000 orders the first day. Unilever purchased the company in 2016 with a vow to let the company retain its autonomy. The question remains whether Dollar Shave Clubs approach will work in international markets.

1. View one or more of DSCs videos online. Did you find the videos
funny? Uncomfortable? Offensive? Please explain your reaction.

2. Do you think Dollar Shaving Clubs approach will be successful in
international markets? Why or why not? What changes, if any, do
think the company would have to make in order to enhance its
success in international markets

Provide the name of your source
Provide an overview of the issue at hand
Summarize how the violation was handled
Share applicable financial information (for example: Company Y lost $X in sales)
Analyze the legal ramifications of the situation and discuss concepts from the class that relate to the violation.
Support your response with at least one credible reference.

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