Submit your case analysis for Case 7 in our text: Mattel Incorporated in 2019: Hard Times in the Toy Industry
The case can be found in the text Essentials of Strategic Management 7th Edition by Gamble which can be accessed free online.
The easiest way to do poorly on the cases is to write less than 5 pages of content. Pages of content means just that. Put your name in the header. Do not take up any space with the paper with fluff. Stick to the facts and edit your work. Try not to use words that have little meaning and just take up space like great or horrible. If you want to say something is great just get to the points of the case that demonstrate this view. For each page of content missing, I deduct 20% of the total case score. Typically, it will take a minimum of 1.5 pages to address each of the 5 questions of the case. Most acceptable papers are in range of 7 8 pages. However, well written papers with proper editing can achieve a 100% grade with just 5 pages of content.
Each of the 5 questions listed below count towards 20% of the total case score.
Answer the following questions regarding the case in your paper:
1.) What are the markets served by the organization and their current positions?
2.) What are the main issues the organization faces and what past actions caused them to be in their current position?
3.) What should be the markets serviced by the organization and what has to change for the organizations past in order to enter and sustain those markets?
4.) What recommendations would you make to the organization regarding how to make the implement the changes you believe are necessary?
5.) As the cases in our text are 2 5 years old, research out the current state of the organization and determine if any of the strategies you proposed have been implemented to date. Is the current organization operating in a strategically balanced and proper manner?
