Go to the Investor Relations page on Southwest Airlines website as well as two of its primary competitor’s websites and download the three form 10Ks for the respective firms.
Look in the Table of Contents of each Form 10K to find the pages that reveal the three firms’ marketing or advertising expenditures.
Prepare a comparative data table to consolidate this information.
Prepare a 250-750-word report to suggest implications for your company in terms of marketing or advertising expenditures going forward as needed to implement strategies.
