ASE STUDY ANALYSIS FORMAT GUIDELINE:
The following is a guideline for preparing your case study analyses:
Cover Page (Include Case Study Title, Student Name, Date of Submission;
Executive Summary (recommended should be written last to focus on key
points/findings);
Introduction Current Situation Analysis and pertinent Background including
a synopsis of the relevant information from the case analysis. Body Key
Issues/Goals/Problems Decision Criteria Assumptions Data Analysis (if
warranted)
Preferred Alternative with rationale. Justification/Predicted Outcome or
Recommendations: It is important that all guesstimates or creative ideas be
founded upon some rationale. If you are not confident in your ability to do
so…PLEASE FEEL FREE TO DISCUSS HOW TO with your instructor well in
advance of your case submission due date.
Conclusion and References: Include a minimum of two references such as
business journals, periodicals, and textual references as well as any online
research other than blogs, dictionary and pedia sites such as Investopedia
and Wikipedia. Make sure you support your ideas with facts and figures.
Please try to use your own words and ideas based on research. Copying and
pasting the work of others from the Internet is not research which means it
is not evidentiary of learning on the part of the student thus marginalizing
the quality of class contribution.
Adhere to the inclusion of MLA or APA style in-text citations as well as an
alphabetical Works Cited or References list in the references section.
Appendices All charts, financials, visuals, and other related items if
applicable can be placed here and referenced in the report.
Note: For details on MLA or APA style formatting, refer to the EFSC on-line or on-
ground library resources as well as researching outside references such as Purdue
Owl and citation machine.
Font: Times New Roman or Arial, 12 pt. Margins: 1 inch all around; page numbers
on every page.
Minimum 2 pages required, not including the cover and reference pages. Two or
more references are required.
John Howard was shaking his head as he left the meeting with his boss, Joe French. Joe was right; the new technical manual was simply not up to the company’s standards. Yes, he had told Joe that there were three new people in the test group, but that was no excuse. The three apparently were simply not capable writers; they might be capable product engineers, but their writing was terrible. John called the training department and asked for Susan Harris. Could Susan schedule his three new employees in her next technical writing course?
1. What are John’s assumptions in making this decision?
2. Is this an appropriate approach to solving his problem?
