This paper should evaluate the subscription-based music streaming Pandora Radio. The evaluation in the paper should reference the terminology, processes and other areas discussed in the readings, particularly Ch. 15 (attached). For instance, it should identify an integrated marketing communication plan, discuss buyer behaviors, the marketing mix utilized by Pandora Radio, etc. The paper should be well written using APA formatting. This word length is approximately 4-5 pages single spaced with normal-sized font. The paper should include section breaks, such as introduction, main sections and conclusion, and preferably uses single spacing with a line break between paragraphs.
