Discuss the adoption and diffusion processes (explain how they differ and their relation to consumer behavior).

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Find an article discussing a new product (not an Apple product). Discuss the adoption and diffusion processes (explain how they differ and their relation to consumer behavior). Using the new product you have chosen, how would the five product features of diffusion affect your product? In your answer, discuss the usage, value, and risk barriers to adoption, and suggestions for overcoming these barriers for your product. Is your product a continuous, dynamically continuous, or discontinuous innovation? (explain why). (include a reference link for your article)

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