Select a product described as one of the “Biggest Product Flops” of 2019 that you will bring back to the market. To do this, you will need to engage in some research to understand why the product failed to connect with customers and/or become successful. Then, your job is to make it better and reintroduce it in 2022. Remember, you must conduct research to collect information needed to assemble your marketing brief. Your brief should: Describe the initial product, including original target market and reason(s) for failure Identify a new target market including specific segmentation criteria Describe the changes needed to meet the presumed needs of the new target market, these can include product design, packaging, distribution, and/or pricing Detail a specific promotional activity to support the revised plan (as detailed above). Your brief should be approximately 450-500 words. You must include a works cited/reference page listing all of the sources used in completing your assignment (not included in word count). Use this link for help with citations: https://owl.english.purdue.edu/owl/section/2/Links to an external site. Biggest Product Fails of 2019 Google+ Google’s attempt to create its own social network, Google+, was such a flop that even its shutdown was bungled. After it debuted in 2011, Google+ was mocked as a knockoff version of Facebook, and consumers were hesitant to use it.
