1. Analyze CISCO by completing a SWOT analysis (Strengths, Weaknesses, Opportunities and Threats)
2. Give three recommendations as a marketing manager that CISCO can do to overcome it’s recommendations
Min 3 pages (this does not include your title page and reference page)
Max 4 pages (If you go over max page count points will not be deducted unless the paper exceeds 6 pages.
Introduction of case or topic
Facts as presented in the case or topic paraphrased for the report
A summary of your thoughts on the topic / questions
Your detailed discussion of the case or topic including personal conclusion. You must provide sound rational for your arguments.
Your recommendations should include practical rational. After all you are operating in the role of a marketing management consultant, hence you are interpreting the issue from the perspective of an independent party. Keep in mind that your recommendations may not be viewed as a mere theoretical approach but must also integrate application.
Clearly state your recommendations and back up your recommendations with facts from a source.
