Hello! This Business assignment is for Marketing Strategy college level course. This assignment is worth a lot of my final grade so if you can do your best at it, I would highly appreciate it! Thank you! I need you to read these: Uber Public Offering SEC S-1 Filing – Read pages 1, 10 to 12; Mgt Discussion & Analysis pages 101 to 103 https://www.sec.gov/Archives/edgar/data/1543151/000119312519103850/d647752ds1.htm#toc647752_11 10-K Financials Cash Flows page 80-81 & Balance Sheet page 74 See Attached Uber 10-K 2021 Article The Street: Uber vs. Taxi: What’s the Difference? https://urldefense.proofpoint.com/v2/url?u=https-3A__www.thestreet.com_technology_uber-2Dvs-2Dtaxi-2D14872678&d=DwIFAg&c=dTXc8cCP8suVpClwB1HRHQACHN4UFMgL7MtSjCbKyts&r=Fl7zxuAIv3LHLfT6_9Qtt5_8cjgBBu_2KvkIhtiQJQU&m=U34BXhYv1MlwEm2GzDKPgVDubj8Q86cCao93ltfuuFY&s=zz5gkbLPvSG_U-MIfNaJJziJzjbUgDILm7yOInIjfBs&e= Article Wall Street Journal: Will Tech Leave Detroit in the Dust? https://www.wsj.com/articles/can-detroit-become-a-software-business-1540008107 I need you to complete these few questions for the business frameworks of Uber as the Uber’s Chief Marketing Officer: Questions for you as Uber’s CMO: For the Stakeholder framework, use pages 101 to 102 of theSec S-1 document for analysis. Based on an Ridesharing $10 Per Trip Excess Incentives No or Yes, what are the revenues for Drivers (who are Suppliers) and Uber revenues? (Look this up, read, analyze and come up with a calculated answer and take away) What is your analysis to test the reasonableness of the Average $10 Trip? (Look this up, read, analyze and come up with a calculated answer and take away) Who Wins and Who Loses? Why with supporting analysis? (Talk about the Stakeholders) (Look this up, read, analyze and come up with a calculated answer and take away) Other Stakeholders to consider & what is significant? Perhaps in here you can even compare it to other stakeholders, competitors or customers (Look this up, read, analyze and come up with a calculated answer and take away) For Uber, what is impact on share of revenues with autonomous cars and impact on BMH? Are they short or long term flexibility? (Look this up, read, analyze and come up with a calculated answer and take away) Focus only on Uber Mobility (i.e. Rides) and be Long Term in your assessment: What grade would you give yourself on how well positioned Uber is going forward to take advantage of Market Opportunities? Apply the relevant frameworks. Note: Focus only on Uber Rides. Grade is based on: A,B,C, or D What is your Long Term Prize? (Look this up, read, analyze and come up with a calculated answer and take away) What are your Marketing Strategy Recommendations? Must be supported by the Takeaways from your frameworks. Is Uber following offense or defense Marketing strategies and what do you recommend? What are your other relevant Frameworks analyzed? What are the respective Takeaways? What are the significant international considerations? (Look this up, read, analyze and come up with a calculated answer and take away) Given your BMH&F, what is the range of your future annual investment in $ Billions which includes strategies to accomplish your Prize? Why? (Look this up, read, analyze and come up with a calculated answer and take away) Make SURE that you answer questions with a calculated answer! Find two different numbers and find the percentage of it. Make sure that whatever point you are doing and whatever framework you are doing, you are backing it up with some answer from the readings, 10K and your own reliable research. Make sure you calculate the prize, long term prize, investments, and revenue of Uber! If I had to summarize this assignment; You have to select 3-5 frameworks for all those questions in total. I want a SWOT analysis of Uber (1st Framework) SWOT stands for the business’s strengths, weaknesses, opportunities and threats Long term Prize (2nd Framework) For the Long Term Prize, are they using a comparable or outlook method? I think for the Long Term Prize you take the biggest US market of the brand, take their revenues multiply world population and divide by the US Revenue Population. (PLEASE MAKE SURE TO REFER TO THE SLIDES FOR THE LONG TERM PRIZE FORMULA) Then, compare your number to the total revenues and have your takeaway that explains why it is compelling and it has to connect with your calculated answer. Business Model Health (3rd. Framework) Show us how we can invest in Uber and answer questions above about it. Come up with your takeaway. Look up the prizes and make sure you do all of these questions based on the Netflix Examples that I have attached and answer them each like it. Make sure you answer each questions within this 3 frameworks and have a great research, detailed calculated answer, and a strong takeaway. At the end: What significance change to strategy options? Lastly, connect everything by telling us what marketing strategy Uber is using whether that’s offense or defense and explain if they should keep going same or change and why? Give examples of marketing tactics, strategies just like how it was done the slides that I’ve attached for Netflix. Use exact same terms and definitions. I need this assignment to be done ASAP, and so please if you are confused just let me know and don’t pause the order. It may seem complicated, but it is simple math and you just have to connect your research and calculated answer with your takeaway that has the marketing and business terms written and structured in the way that the professor wants the answer to be written. Thank you very much for your assistance.
