The Relationship between Marketing Strategy and Marketing Analytics
Your Task
1. Using online search engines, research examples in business where marketing strategy and marketing analytics are explicitly linked and have contributed to each other’s functionality and consider the following:
2. How are the two related?
3. Which depends on the other?
4. Using online search engines, find an example in business where marketing strategy and marketing analytics are not considered linked, and answer the following questions:
5. How do you describe a marketing strategy that is not analytic-driven?
6. Instead of being analytic-driven, what drives such a marketing strategy?
7. What are the limitations of such a marketing strategy?
8. With both examples in mind, consider which of the two you consider a more successful method for marketing and present an argument for your opinion.
