In what ways can brand extensions improve the odds of new-product success?
Instructions: read external resources to answer the discussion question. You should read the materials from the Other Reading Resources mentioned in this page.
Other resources: https://www.forbes.com/sites/forbesagencycouncil/2017/10/20/do-you-need-a-rebrand-or-a-brand-extension/?sh=7cf466c7518f
https://www.nytimes.com/2017/05/28/business/media/expand-brands-niches-risk.html
https://deloitte.wsj.com/articles/driving-innovation-in-consumer-products-1490587336
https://www.nytimes.com/2021/10/29/business/meta-fb.html
