How should we Manage Marketing Analytics Activities?
Your Task
1. Using online search engines, research and find examples related to your companys industry, where data was unethically used by a company.
2. Having found this example please put together a short case study of your chosen example whereby you complete the following:
3. A description of the events that occurred.
4. Assess the motive of the marketer and why you think they acted unethically.
5. Analyze the implications of this case and consider whether could it have been worse.
6. Propose some solutions for preventing this sort of behaviour in the future, as well as how to fix any damage caused by the unethical actions.
7. Identify some of the policies that need to be in place with respect to governing the use of marketing/customer analytics.
