Course: International Marketing
Topic: International Marketing Environment and Marketing Metrics
Assignment: Two Part Assignment
Part One: International Marketing Environments
Identify 3 areas of the international marketing environment that you find highly relevant to an industry you are interested in (mention the industry). An example would be the Economic Environment.
Hospitality (Hotel) Industry
Environments: Economical, Socio-Cultural and Environment
For each area, identify and briefly explain 3 KPI’s (metrics) used for analysis and planning. An example would be (for the Economic Environment) Interest Rates.
Part Two: International Marketing Metrics
Use the article “How to Create an International Tourism Marketing Strategy”
Suggest 3 KPI’s that you think are important in today’s international tourism.
state the KPI’s
use the points in the article to justify why you chose these KPI’s
and discuss how the KPI’s should be measured.
All the attached documents are relevant to the assignment.
Course Text:
International Marketing by Sak Onkvisit and John J. Shaw, 4th Edition.
International Marketing by Michael R. Czinkota, Ilkka A. Ronkainen, Annie Cui 11th Edition | Copyright 2022.
