Assignment Content Select a prominent business you are interested in and would like to research. Important: The business you select will be your “focus business” for multiple weekly assignments in this course. Imagine you are a brand or product manager for a prominent business. Select ONE product or service provided by your “focus” business. You and your marketing staff have been tasked with selecting a target market segment to market this product or service. You must direct your staff to effectively determine the brand’s positioning. Develop a summary for your selected business that includes the following: The business name and a brief description An assessment of the brand’s current positioning Proposed marketing staff positions and duties for members of your marketing team An assessment of different target market segments that might exist in the company’s target market for your ONE product that the company offers Details of customers and potential customers who represent the target market segment that you have determined is the best segment to focus on for the ONE product or service you have selected, and how you plan to analyze their behavior A SWOT analysis on your focus business and its competition for the ONE product or service you have selected
