Please do the plan for Event Planning/ Coordinationor
1. Business Name
What is your business name?
Mission Statement
Why are you in business?
Vision Statement
What does the future of your business look like?
Target Market (Ideal Customer)
Who are your customers? Who do you want to target? What are their demographics and psycho-graphics (psychology of the customer)?
Industry Analysis
What are the trends in your industry? Is it growing or declining?
Competitive Analysis
Who are your competitors? What are their strengths and weaknesses?
SWOT Analysis
What strengths, weaknesses, opportunities, and threats pertain to your business?
Product/Service Description
Describe your product and service. How will you differentiate and position yourself in the marketplace? What is your unique selling proposition (USP)?
Pricing Strategy
How much will your product or service cost to the customer? What is your pricing strategy?
Place (location/Distribution)
Where will you sell your products and how will you deliver them?
Promotional Strategies
How will you promote your product or service (magazines, online, direct mail, word-of-mouth, networking, and etc.)?
Philanthropic Strategies:
How will you show your community that you are giving back?
13. 1 Year Marketing Goals/Strategies/Tactics
-What are your marketing goals for your first year in business?
14. Budget
-What is the budget that you need to implement your marketing plan for your first year? How much money will your marketing cost you?
