Using frameworks for internal analysis, and competitive dynamics and data from the case, recommend a new strategic direction (i.e. new elements of the Strategy Diamond) for Steve Parkland at Charles Chocolates that will lead to 5 years of growth.

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Using frameworks for internal analysis, and competitive dynamics and data from the case, recommend a new strategic direction (i.e. new elements of the Strategy Diamond) for Steve Parkland at Charles Chocolates that will lead to 5 years of growth. A complete analysis and consideration of competitive dynamics and Horizons 1,2, & 3 is required.

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