1. Critical analysis of international marketing within the global business environment and assess how marketing is managed internally and externally by organisations from different industries and how organisations are impacted by elements of the business environment.
2.Critically and effectively assess the value of marketing mix theories, concepts and models in the field of marketing and
3.Evaluate critically, the strategic role of branding and assess the impact branding has on consumers, organisations and society and
4. Critically review the strategy of an organisation in light of international business issues, applying relevant theories and concepts.
