The purpose of this term paper is to incorporate your knowledge of the General Mills, and theory found in the text. You will conduct a SWOT analysis and ascertain information about the company’s suppliers/supplier management practices, customers/ CRM, operations management practices, technology, financial outlook, logistics, Lean/6 sigma practices.
Your report should include the following sections:
Cover page
An executive summary
Descriiption of the organization (including information about the CEO, mission statement, vision statement, etc.) and what it is known for.
Discussion of a SWOT analysis.
Discussion about the company’s suppliers/supplier management practices.
Discussion about the company’s customers/ Customer Relationship Management practices.
Discussion about the company’s operations management, logistics and lean 6 sigma practices.
Discussion about the company’s use of technology.
Discussion about the company’s financial outlook.
Recommendation about strategies the company can use to improve its organizational
performance.
Discussion about how this project SPECIFICALLY reinforces concepts from our course/books.
