10) Market segments and product positioning (15%)
a) How is the market for your product segmented?
b) What is the target market for your product?
c) What is the size of the target market? What is the size of the other market segments?
d) What is the potential for growth of the company’s chosen markets?
e) How is your product “positioned” in the minds of consumers as compared to competitive products?
f) What would a positioning map look like for your products compared to competing products?
g) What is the market share break down for your product and your competitors?
