a) Using a pie chart, identify and plot the main industries that exist in the services sector in Guyana by the size of their contribution to Guyana’s (Guyana South America) GDP.
TASK 2
b) Using readily available information on three Restaurant services for Healthy meals in Guyana (Guyana South America):
i) Identify the use of each ‘P’ from the 7 P’s of the Services marketing mix for each of the three services identified.
ii) Using the attributes of average price and overall healthiness of their offers, display all competitors on a positioning map.
iii) Imagine that you are interested in opening a healthy restaurant targeting the average public sector worker in Guyana, discuss one source of differentiation that you would use to position your service for success and justify why you believe it would be successful.
iv) Indicate on a positioning map (including the points plotted from part (ii)), where you would recommend for the positioning of your organization and provide justification for the chosen position.
