essay needs to be written as an essay. No bullet points and based on
a logical argument using full sentences
• Clarity
• Logical organisation
• Persuasiveness
• Originality
• Word length: maximum 250 words
Select 2 among the following 3 questions:
Essay Question 1
• In what situations would traditional strategy formulation be more relevant than strategic foresight and vice versa?
Essay Question 2
• Explain the difference between the BCG Growth Share Matrix (GSM) and the Strategic Foresight Strategic Options Framework (SFO)?
Essay Question 3
• If you would be the CEO of a global ‘generic’ technology company how would you recommend that scenarios would be used?