The objective of this assessment is to reflect on the societal, environmental, and ethical factors that businesses are required to consider in implementing Big Data & Data Analytics, Artificial Intelligence & machine learning to enhance their business operations. How can businesses improve business logistics and supply chain management operations through the effective implementation of technology? Identify and evaluate supply chain design issues, including ethical issues, and generate effective and sustainable technology solutions. Develop, plan and select an appropriate supply chain design by using appropriate technologies for a company based on its business model, current supply chain configuration, and the global context. You are required to conduct an extensive study of the societal, environmental, and ethical factors that might arise from implementing technology to enhance supply chain operations. You should discuss what businesses need to consider in mitigating those impacts and ensure the technology would not negatively impact the environment, humans, and societies.