You are required to undertake a thorough analysis of the business environment for a specific
organisation. The case study for analysis can be found attached. In business case analysis there are no clear-cut solutions. Keep in mind that
the objective of case study analysis is learning through exploration and critical thinking. There is no one
“official” or “correct” answer to a case. Instead, there are usually several reasonable alternative solutions.
NOTE: The Potential International Market is Vietnam.
The case study should be reported as the following:
# Table of Contents (with page numbers)
1. P.E.S.T. Analysis.
2. Problem Statement
3. Problem Analysis
4. Identification of Solutions to the Problem
5. Evaluation of Solutions to the Problem.
6. Recommended Course of Action.
7. References, Appendices, Charts, Illustrations
P.E.S.T. Analysis – You cannot solve the focal organisation’s problem unless you fully understand the
business environment in which the problem is occurring. This section requires you to analyse the business
environment using the P.ES.T. framework. Do not simply repeat information from the case. Analyse how
the business environment issues are creating problems for the organisation using the P.E.S.T. framework.
Problem Statement – The problem statement must be worded in a clear manner that makes it actionable,
i.e. able to be solved. You should only identify the one (1) problem that has the biggest impact on the
organisation’s ability to operate in its industry.
In business cases studies, you may find more than one problem facing the focal organisation. Ask yourself:
Which is the biggest problem/challenge facing the organisation? (That is, which problem is having the
biggest impact on the organisation’s operations). Why is this the biggest problem? Then, solve that (i.e. the
biggest) problem only.
Problem Analysis – Now that you have fully understood the business environment the focal organisation
is operating in through your P.E.S.T. analysis, you need to demonstrate an analytical understanding of the
business environment elements that caused the problem. Do not simply describe how the problems impacted
the organisation, analyse the effect the problems are having on the ability of the focal organisation to
operate. In other words, your P.E.S.T. analysis should point you to the various problems impacting the focal
organisation. Analyse these problems in terms of their impact. To do so, you must separate problems from
symptoms. Analyse how the problem affects the business/corporate objectives of the organisation as well
as the macro environment(s) in which the organisation operates.
Identification of Solutions to the Problem – You are required to identify three (3) solutions to the problem
you identified in the previous step. Ask yourself: Are the solutions relevant in the current business
environment? Do the proposed solutions address the root problem facing the organisation? HINT: All
proposed solutions must be capable of solving the focal organisation’s identified problem.
Evaluation of Solutions to the Problem – Discuss and justify the process of evaluating each solution. Are
the evaluations consistent with the business environment in which the focal organisation operates? (The
evaluation criteria do not have to be the same for each solution, however, the criteria must be logical in
terms of the business environment in which the focal organisation operates). The logic comes from detailed
research derived from academic literature.
Recommended Course of Action – From the evaluation of the solutions (in the previous step) that
potentially solve the focal organisation’s problem, select the one best solution that you recommend the
organisation adopts to solve their problem. The remaining two solutions should be ranked in order of the
strength the solution has in solving the organisation’s problem. That is, after you have recommended the
best solution, from the remaining two solutions, which is the second best? Which is the third best? Why?
