I’m working on a marketing writing question and need an explanation and answer to help me learn.
Please review the case “Wal-Mart Update, 2017” from the coursepack. By relying ONLY on information provided in the case and theoretical frameworks covered in the class, write a 2-page essay that summarizes your analysis of Wal-Mart’s competitive advantage in the online retail market. In your analysis, address the following questions:
Who are the major players in the online retail market?
How do Wal-Mart and its competitor(s) create competitive advantage? What affects their customer’s willingness to pay and the companies’ costs? What are your conclusions about companies’ strategies?
Analyze financials for Wal-Mart and its competitor(s) in the online market in 2013 and 2015. What do you conclude from analyzing financial ratios about companies strategies and Walmart’s competitive advantage?
Technical details:
The text of your essay should be maximum 2 pages long. You are likely to have table(s) that do not count toward page limit. Page limit is strict. No need to include bibliography as you are only using the case.
Min 12 font size and double spacing. Keep margins at 1 inch.
Submission file type: Doc, Docx – online on Canvas.
Your submission will be graded as follows:
Exceeds expectations (A): Responses are based on theoretical frameworks, are exceptionally analytical, well-reasoned and thorough, citing evidence and examples from the case, including tables and figures.
Meets expectations (B): Responses show evidence of structured reasoning and application of theoretical concepts and readings. There are minor omissions in application of frameworks.
Does not meet expectations (C): Course frameworks are applied, but there are some major omissions; lack of coherence and structure in answers.
Poor (D): Responses are poorly formulated, unsubstantiated or incomplete. Little to no evidence of having read the materials, putting effort to answer questions, or applying frameworks.
Unacceptable (F): no submission.
