I’m working on a writing question and need an explanation and answer to help me learn.
The movement from a service economy to an experience economy has profound implications for the tourism system.
First, watch this keynote address from Johannes Reck, co-founder and co-CEO of GetYourGuide to learn about how the transition to the experience economy is unfolding in the travel sector, how it offers distinctive and personalized customer experiences, and how it leads to increased customer loyalty and greater profits.
THINK ABOUT THIS
This is an individual activity. Your answer to each question must be 100-250 words. The word requirement will be strictly enforced in accordance with the grading rubric. Make sure to number your answers based on the questions.
What has Johannes Reck discovered since creating GetYourGuide that he encouraged us to consider regarding the experience economy?
Around minute ~10:00, Reck mentions that many travelers don’t know what they want. What does he mean by this? How does GetYourGuide help travelers figure out what they want?
Around minute 12:50, Reck later referenced mass tourism and overtourism, saying that these are “dirty words.” He then mentions that GetYourGuide took inspiration from Netflix to help counter the overtourism issue. What was the inspiration, and how did it lead to new programming at GetYourGuide?
What are three (3) key takeaways or lessons learned from this keynote address that can be applied to your understanding of tourism experiences? You must consider key takeaways and lessons learned from the perspective of at least 2 of the key stakeholder groups. Also, keep in mind that key takeaways and lessons learned require more than the repeating of facts. Merriam-Webster’s definition of takeaway reflects the expectations for answers to this question- https://www.merriam-webster.com/dictionary/takeawayLinks to an external site.
