, ethnocentrism, hate and discrimination invariably denies people the right to life, liberty, pursuit of happiness and the ability to realize their human potential. America has been referred to as the land of the free, opportunity and equal rights/equal protection under the law pursuant to the U.S. Constitution. Why does racism/ethnocentrism continue to exist in the land of the free where we are allegedly equally protected under the law? Dr. Kendi points out that racism has always existed in this country. Despite so much so-called progress, what is generating the increase in hate, hate groups and racial/ethnic violence in America? What needs to happen so that people in the America fully understand that people are all equally human, who are worthy of respect, dignity and to be treated fairly?